On-demand webinar
Aspect-Based Sentiment Analysis for CX Teams, Without a Data Science Team
A practical walkthrough of aspect-based sentiment analysis: how to build a taxonomy your business agrees on, keep it governed, and read the output without a statistics background.
- Date
- Recorded 11 June 2026
- Time
- Available now, on demand
- Duration
- 45 minutes + 15 minutes Q&A
- Format
- On-demand · Free
Speaker
Elena Moretti
Head of CX Strategy, InsightNarrator
10 years building CX programmes for European enterprises. Previously at a top-5 European retail bank.
What you'll learn
In this 45-minute session, you'll discover
What ABSA actually measures
Sentiment per aspect, not per response — and why that changes every decision you make from it.
Designing a taxonomy the business agrees on
How to draft, review and version aspect trees so operations, product and CX read the same labels.
Keeping the output trustworthy
Confidence scores, sampling checks and human review points that catch drift before it reaches a dashboard.
Reading an ABSA report in five minutes
The three views that matter, and the two charts most teams misinterpret.
Who should attend
Built for the people who own the programme
CX Directors & Managers
You need aspect-level detail for the board deck without adding headcount. This session shows how the taxonomy carries the work.
Market Researchers
Manual coding does not scale past a few thousand verbatims. See how governed automation preserves your coding standards.
Product Managers
Aspect-level sentiment tells you which part of the experience is failing, not just that customers are unhappy.
Agenda
60 minutes, timestamped
45 minutes + 15 minutes Q&A. Q&A included in the recording.
- 1
0:00–2:00
Welcome & introductions
- 2
2:00–15:00
Part 1 — Flat sentiment vs aspect-based sentiment
- 3
15:00–30:00
Part 2 — Building and governing a taxonomy, with live demo
- 4
30:00–40:00
Case study — e-commerce reviews, 40K verbatims
- 5
40:00–45:00
Key takeaways & resources
- 6
45:00–60:00
Recorded Q&A
Why InsightNarrator
43 analysis types
Not just sentiment. ABSA, C-Risk, competitive intelligence, journey analysis — all out of the box, so you stop hand-coding verbatims and start shipping answers.
European data sovereignty
Swiss/EU-hosted option — keep customer data in Europe on Infomaniak infrastructure, outside US jurisdiction.
AI that does the work
Scoty, our analysis agent, reviews your data and recommends analyses. You approve. The pipeline runs. Results carry confidence scores.
Registration
Watch the recording
For the marketing team
Reminder email sequence
Reference copy for marketing automation — not sent from this page.
More sessions
Live
Beyond the Score: How to Analyze NPS Verbatims That Actually Drive Action
Most NPS programmes report a number and stop there. This session shows how to turn open-ended verbatims into a prioritised action plan — using aspect-based sentiment, driver analysis and complaint-risk scoring on real survey data.
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