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The thinking behind the platform.
We build InsightNarrator at the intersection of customer experience analysis, AI governance, and European data law. These guides are where we share what we've learned — the techniques, the frameworks, and the hard questions.
No gated whitepapers. No 2-page listicles dressed up as "guides." These are deep, practical references you can use whether or not you ever become a customer.
Guides
The Customer Intelligence Playbook
43 techniques. 14 categories. One reference.
Every analysis available in InsightNarrator, explained — what it does, when to use it, and what business question it answers. Includes a decision tree ("if your question is X, start with Y") and a 5-phase program for building an analysis capability from scratch.
The reference your CX team will keep open in a browser tab.
~30 min read
Governed AI
Can you trust AI analysis enough to act on it?
AI analysis is only useful if you can trust it. This guide explains how governed knowledge (metrics, glossary, rules, caveats), human-in-the-loop approval, adversarial QA, and confidence scoring make AI output trustworthy enough for business decisions — and why "just ask the LLM" isn't.
~15 min read
Your customer data. European law. No exceptions.
The hidden risk of US-hosted CX tools.
Customer feedback is personal data. Most CX platforms are US-hosted — and under the CLOUD Act, US agencies can compel access to it. This guide covers GDPR Chapter V, the Schrems II fallout, Transfer Impact Assessments, and the compliance questions to ask any vendor.
~12 min read
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Use case walkthroughs
See the analyses in action on realistic data:
Reading about analysis is step one. Running it is step two.
Every technique in these guides is available on day one of your trial. Upload a dataset, and Scoty recommends where to start.