A field guide to the 43 analysis types in the InsightNarrator catalogue — and which ones your CX team actually needs first.
Breadth is not the goal
Having 43 techniques available matters less than knowing which six answer the question in front of you. The catalogue exists so you never hand-code a new analysis; the sequencing exists so you never run one you cannot act on.
The starting six
For a first quarter on a new dataset, this sequence covers most decisions:
- Aspect-based sentiment analysis (ABSA)
- Theme extraction with a governed taxonomy
- Driver analysis against the numeric metric
- Complaint-risk scoring (C-Risk)
- Segment comparison
- Trend analysis across periods
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Start freeWhat to add next
Journey-stage mapping, competitive share of voice and intent classification come next, once the taxonomy is stable and stakeholders trust the outputs.
Key takeaways
- Sequence beats coverage — six techniques, run in order, answer most questions.
- Add techniques only when a decision is waiting on them.
About the author
Elena Moretti
Head of CX Strategy, InsightNarrator
Ten years building CX programmes for European enterprises, previously at a top-5 European retail bank. She writes about turning verbatims into decisions.
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